Business Tricks that Lure you to Spend More Money

Business Tricks that Lure you to Spend More Money

Business Tricks that Lure you to Spend More Money
Image Credits: Protectivity Insurance

Businesses’ survival is dependent on their ability to generate profits. For this reason, they have always developed techniques to extract the maximum amount of cash from our wallets. These business tricks rely on clever manipulation of principles governing our behavior. Research analysts uncover these secrets by studying human psychology, generally through surveys and observations. Some of the creative business tricks that lead to a lot of profit are discussed below.

Designs of Casinos

Designs of Casinos - Business Tricks

Casinos avoid incorporating 90-degree turns in their designs because they can stimulate the logical decision-making centers in our brains. Quite obviously, it is not what a casino wants as they keep such activity to a minimum. Similarly, they use walkways that gently curve towards certain objectives that the casino wants you to visit.

One such objective is a slot machine. Given the fact that 85% of a casino’s revenue is generated from them, you should have no difficulty in understanding their worth to casino owners. Casinos do allow the players to win the jackpot occasionally to keep them interested. Having said that, slot machines are programmed to make the casino win in the long-run.

The grand spectacle of flashing lights and the fanfare upon winning a minor amount makes the player think that he has won a great victory. Just getting some money back becomes a grand triumph. A person who manages to win $25 (after spending $50) from a slot machine actually feels like a winner.

Supermarkets make you Buy Unnecessary Things

Supermarkets make you Buy Unnecessary Things - Business Tricks

Did you ever notice slow music playing in supermarkets? It is one of the neatest business tricks. It invites one to disengage from the hustle and bustle of ordinary life and take things slower. This is, of course, in supermarkets’ best interests. The more time we spend loitering in the aisles, the more likely we are to keep buying unnecessary things.

Another luring strategy is the placement of goods on supermarket shelves. It is the pricier items that are placed in the middle of the aisle (at eye level) with cheaper alternatives relegated to the periphery. Due to this technique, supermarkets are able to milk the most out of their customers.   

Gyms as a Business

Gyms as a Business

The nature of gyms as a business is a little paradoxical. Their basic purpose is to help clients become fitter and healthier. However, if they achieve this goal, where will they get their money from? Luckily for them, many people owning gym memberships don’t actually visit the gym. Equipment that’s not used doesn’t need to be replaced; and people who aren’t fit, continue to pay for membership. Membership fees are generally kept low, so they’re not perceived as a massive loss.

Likewise, there are tactics to keep people who do show up at gyms regularly for work-out. Free weights are placed in far-flung corners that are designed to mimic relaxation areas, rather than a gym. Despite all that, if you do manage to attain fitness, gyms try to keep you through parties. In such gatherings, delicious, irresistible, and fattening food is served to ensure that you intake some unwanted calories.

Amazon’s Algorithms

Amazon’s Algorithms

Amazon is the largest online store there is and all this didn’t happen by pure chance. It employs some clever business tricks to help you part with your cash easier. For instance, the trademark “1-click ordering,” makes shopping seamless. As a result, it makes you buy without thinking about the price. One click and it’s all over.

1-click ordering is a patented business trick but few of the Amazon’s tricks are also popular among other E-commerce sites. One of them is the use of powerful algorithms that can reliably recommend interesting products. That’s where those “Frequently Bought Together” and “Customers Who Bought This Item Also Bought” sections come from. These two phrases seem pretty harmless but account for 35% of Amazon’s profits.

Menu Manipulations of McDonald’s

Menu Manipulations of McDonald’s

McDonald’s is pretty clever with getting people to spend money on their products. They place plenty of posters displaying their top-sellers right by their entrances and the prices for these items are nowhere to be found. Posters found further inside their outlets lack prices too. Understandably, they want you to think about filling your belly, not emptying your wallet.

The use of digital menus is another classical business trick to make more profit. These menus use attractive animations and other visual illusions to divert your attention towards pricier items. Therefore, more money is withdrawn from your pocket and is used for the benefits of the brand.

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